*It’s key to be authentic when answering questions about your
self. If you aren’t genuine you won’t be able to follow through on your brand.
- Ask friends, family, professors, bosses, and coworkers about your strengths and areas of improvement
- Take a personality test to discover your effective/ineffective behaviors. Research results to find out how you work well and ineffectively with others, and what careers best fit you. Suggested Tests: David Merrill, Myers Briggs
*Do some brainstorming to decide how you are going to differentiate yourself. What is your USP, or unique selling point?
- Begin by thinking about who you are. What is your current brand? What do you want it to be?
- Create statements: value, attitude, passion, purpose
- 6 words that describe you? Hobbies and interests? Accomplishments? Skills you have mastered? Greatest and clearest strength?
- What do you do that adds value? What do you want to be famous for? What does loyalty mean to you? What is your definition of success?
- Anchor statement: your own personal thesis for what you want your brand to be.
- What do you bring to humanity? Be crisp, clear, and concise (1-2 sentences). Can mention accomplishments but don’t just state hobbies- people aren’t bound by hobbies
- About your industry
- Who do want to connect with
- Put goals into actionable plans- what, when, how
- Network- Social ratio: 60% of what you engage people with is professional and the rest is personal (not too personal). “You want to be able to take the conversation deeper. Engage people in a conversation with who you are and what you do.” –Karen Leland, branding and marketing strategist
- Facebook: who you are friends with, your profile pictures, and likes can usually be viewed by anyone. Post about what you care about and the cool things you are involved in. It’s recommended to post 70-80% other people’s content and 20-30% your own.
- Twitter: Follow people and companies to stay up to date on the latest trends and news in your industry. Retweet and tweet their content and your take on it. This can help you network with them by giving you a chance to connect and be noticed.
- LinkedIn: Continuously update your achievements and jobs. Join groups that will potentially connect you with professionals in your industry. The more people see your face the better.
- Some other great tools to help you promote your brand: Create a blog on Wordpress, post presentations you give on SlideShare, post and pin intriguing blogs and articles on Pinterest, search for hash tags related to your industry on Instagram, upload a personal brand video to YouTube, track any blogs or articles you create on Google Authorship.
- Get feedback from those you communicate with daily about how effective your branding is.
- Remind yourself of your goals
- Update your brand or make changes frequently- your brand will change as you grow
EL FIN: There’s so much advice out there on how to create a personal brand. Do some research and pick apart different strategies to find what works for you!
Thank you to my personal branding consultants Professor Kimberly LaMarque Orman of Fordham University and Monique Murphy of Deloitte.
Petes, Tom. "The Brand Called You." Aug. 1997. Web. Jan. 2015.
Russ, Travis L. "Conducting a 361." 2012. Jan. 2015.
Gayomal, Chris. “What it’s Like to Get a Personal Brand Makeover by Personal Brand Consultants.” Feb. 2007. Web. Feb. 2015.